Google Update: Penguin and Possum

Nov 28, 2022

Introduction

Welcome to SMI Webdesign, your go-to source for all your website development needs in the business and consumer services industry. In this article, we will discuss two important updates from Google that have greatly influenced search engine rankings – Penguin and Possum.

Understanding Penguin

Penguin is a Google algorithm update that primarily focuses on tackling web spam and penalizing websites that engage in manipulative practices. Released in April 2012, Penguin aims to ensure that websites with high-quality, relevant, and user-friendly content are rewarded in search engine result pages (SERPs).

The Impact on SMI Webdesign

At SMI Webdesign, we understand the significance of Penguin and the importance of providing top-notch website development services that align with its guidelines. Our team of highly proficient SEO experts and copywriters are well-versed with the latest best practices to ensure that our clients' websites remain in compliance with Penguin's requirements.

Quality and Organic Backlinks

One of the essential aspects of Penguin is focusing on earning quality and organic backlinks. Gone are the days of buying links or engaging in link schemes. At SMI Webdesign, we adopt a natural link building strategy, identifying relevant opportunities to earn high-quality backlinks from reputable sources in the business and consumer services industry.

Exploring Possum

Possum, released in September 2016, is another significant update that has had a remarkable impact on local search rankings. Designed to provide more accurate and diverse local search results, Possum ensures that businesses in close proximity to the user's location are given greater visibility.

Enhanced Local Visibility

At SMI Webdesign, we understand the importance of local search rankings for businesses in the business and consumer services industry. With Possum's emphasis on proximity, our website development services focus on optimizing local SEO factors to boost your online visibility in target markets.

Optimized Local Content

Possum emphasizes the significance of creating locally optimized content. Our team of expert copywriters ensures that your website's copy is tailored to your business's local target audience, enriched with location-specific keywords and phrases, enhancing your chances of ranking higher in local search results.

Conclusion

Keeping up with the latest Google updates, such as Penguin and Possum, is crucial for businesses in the business and consumer services industry. At SMI Webdesign, we take pride in our ability to adapt and deliver outstanding website development services that adhere to these updates' guidelines. Contact us today to take your online presence to new heights and drive organic traffic to your website.

Vazgen Badalyan
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Nov 8, 2023
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Nov 6, 2023
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